Sr. Customer Marketing Manager, APJ

About the Role

We’re looking for a motivated and detail-oriented Customer Marketing Manager to join our Customer Marketing team. You’ll help bring APJ customer success stories to life, support events and campaigns, and partner with teams across Marketing and Sales to amplify the voices of our customers.

As the APJ Customer Marketing Specialist, you will play a pivotal role in amplifying the voices of our customers across one of Databricks’ fastest-growing regions. You will collaborate with Sales, Marketing, and Customer teams to uncover compelling success stories, deepen customer advocacy, and support high-impact programs that elevate Databricks’ brand across APJ.

You will help connect our most innovative customers to opportunities that showcase their achievements — from speaking at flagship industry events to participating in global brand campaigns and thought-leadership programs. This is an ideal role for someone passionate about storytelling, building relationships, and driving customer-centric marketing in a high-growth environment.

Key Responsibilities

• Customer Story Development: Manage the creation of case studies, blogs, quotes, and videos by coordinating interviews, gathering approvals, and assisting with content drafts.
• Advocacy Programs: Help manage regional customer reference requests, including maintaining tracking systems and ensuring timely responses.
• Event Support: Assist with customer participation in APJ events (speaking opportunities, panels, activations) and coordinate logistics.
• Social & Digital Amplification: Draft posts, monitor customer engagement on social media, and help extend stories across multiple channels.
• Operations & Reporting: Maintain customer story databases, track program metrics, and support quarterly reporting.
• Cross-Functional Collaboration: Work closely with Sales, Marketing to ensure alignment and visibility of customer activities in APJ.
• Source and develop APJ customer stories by partnering closely with regional account teams and customers to identify wins, use cases, and advocates
  
  

Qualifications

• 5-7+ years in customer marketing or reference-related role
• A passion for building strong relationships with internal partners and customer advocates.
• A focus on bringing customer stories to life across digital properties.
• Success in high growth SaaS environments where priorities shift quickly.
• Experience building and managing customer reference programs that include pipeline planning, strategy, and reporting.
• Strength in managing and prioritizing projects across multiple teams while collaborating with a wide range of stakeholders.
• Exceptional written and verbal communication skills.
• A highly organized approach with the ability to manage several projects at once.
• Active use of AI tools to streamline processes and improve output.