Head of Marketing/Marketing Lead

Title: Head of Marketing / Marketing Lead

URL Source: https://kaitoai.notion.site/Head-of-Marketing-Marketing-Lead-3431564dfae48082bac0c20f17c23837

Published Time: Wed, 20 May 2026 08:04:05 GMT

Markdown Content:

We are looking for a full-stack marketing leader to own and drive marketing across our AI and Crypto product lines. This is an end-to-end role: from strategy and storytelling to growth, paid campaigns, and everything in between.

This role is open across a wide seniority range — from experienced Marketing Manager to Head of Marketing or VP/CMO level. Title and scope will be commensurate with experience. What stays constant is the mandate: own marketing as a function, set the direction, and deliver results.

You'll work across a global, high-performing team, closely with the founder, and be expected to move fast, think strategically, and use AI tools as a natural extension of your workflow.

Go-to-Market Strategy & Growth

Own and execute global marketing strategies for both AI and Crypto product lines, aligned with business goals and market dynamics.

Identify growth opportunities through market research, competitive analysis, and audience insights.

Drive user acquisition and engagement with a growth mindset: experiment, measure, iterate.

Set goals and KPIs for the marketing function, and own the outcomes.

Storytelling & Brand

Work closely with leadership to shape Kaito's brand narrative and positioning across both product lines.

Craft compelling narratives that cut through the noise and connect with audiences across different contexts and channels.

Maintain a consistent and authentic brand voice across all channels and formats globally.

Content & Social Strategy

Build and manage content strategies across key platforms, including X (Twitter), LinkedIn, TikTok, YouTube, and Instagram and channels - both official and founder.

Create and distribute high-quality content - from long-form pieces to short-form social - that resonates with target audiences.

Use AI tools to support ideation, optimization, and scheduling, while keeping the human voice and quality bar high.

Paid Campaigns & Performance Marketing

Plan and execute paid campaigns across relevant channels, managing budget allocation and optimizing for ROI.

Track, analyze, and report on campaign performance; make data-driven adjustments in real time.

Bring a test-and-learn approach to everything — what works gets scaled, what doesn't gets cut.

Video & Creative Content

Plan and produce video content for product demos, campaigns, and brand storytelling across platforms.

Ability to independently create and edit video is a strong plus; familiarity with AI-powered video tools to accelerate production is welcome.

Continuously improve content based on performance data and audience feedback.

Team & Function Building

Start hands-on as the marketing owner today, and scale into a leader who hires and develops a high-performing team over time.

Define how the marketing function operates — process, tools, vendor relationships, and rituals.

Partner with the founder and leadership team on company-level strategy, narrative, and key external moments.

A track record of meaningful marketing work — we care more about what you've shipped and the impact it had than years on a resume. Strong growth marketing instincts at any level.

Experience in AI or Crypto products is a plus; deep curiosity about these spaces is a must.

A natural storyteller — you know how to shape a narrative that lands, whether it's a product launch, a market moment, or a brand story.

Hands-on experience with paid media and performance marketing (Meta, Google, or crypto-native channels).

Comfortable using AI tools (for content, research, analytics, etc.) as a core part of your workflow.

Strong written and verbal communication in English; you can create content that resonates with global audiences.

Self-driven and comfortable working in a flat, fast-moving environment with a high degree of autonomy.

Comfortable being hands-on today and scaling into a leader who builds and manages a team over time.

Hands-on video creation and editing skills - bonus if you've used AI-powered tools to accelerate production.

Track record of building brand presence from an early stage.

Understanding of both retail and institutional audiences in the AI/Crypto space.

Build the next generation of marketing in frontier industries. AI and Crypto are where the most interesting marketing problems are being defined right now — you'll be at the frontier, not catching up to it.

Use Kaito's own tooling in-house. We build AI-powered intelligence and KOL/creator infrastructure — the same produc