T
Talent@ Beta
Binance

Marketing Manager Africa

Binance · Private · Website
Apply Now Refer a Friend

Role Details

Location
Kenya, Nairobi
Salary (est. USD)
~$96K - $152K (est. USD)

Estimated based on role seniority, company stage (Private), and industry benchmarks. Actual compensation may vary.

How is this calculated?
Seniority band Manager
Domain premium Marketing / Growth (−20%)
Base range $96K – $152K

Based on Web3 & AI industry compensation data. Seniority is inferred from role title keywords. Company stage affects ranges: early-stage (−15%), late-stage/public (+10%).

Department
Local Marketing
Type
Full-time
Vertical
Exchange
Posted
1 week ago

Job Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration;
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
  • Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance;
  • Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
  • Own retention marketing strategies, and own the lifecycle campaigns;
  • Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics;
  • Help shape the Binance brand in key African Markets;
  • Report on the effectiveness of campaigns and provide data-driven recommendations.

    • Requirements:

  • Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand. Crypto experience is a big plus;
  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
  • Must have a strong interest and knowledge in crypto/blockchain/technology;
  • Fluency in English is a must;
  • Must be able to work independently;
  • A university degree relating to Marketing is a plus;
  • Strong coordination skills and strategic mindset for marketing;
  • Familiarity with online and offline marketing avenues such as social media, community management, and event management;
  • Proven experience in growing and managing user base.
    • Why Binance
    • Shape the future with the world’s leading blockchain ecosystem
    • Collaborate with world-class talent in a user-centric global organization with a flat structure
    • Tackle unique, fast-paced projects with autonomy in an innovative environment
    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
    • Competitive salary and company benefits
    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

    About Binance

    World's largest crypto exchange by trading volume.

    View company profile

    Similar roles at other companies

    Head of Marketing & Communications, Africa
    Zipline · Series F · Global Offices
    Marketing Manager
    USD.AI · Seed
    Product Marketing Manager
    NEAR AI · Remote
    Marketing Lead
    Ergonia · Growth · Remote
    Lifecycle Marketing Manager
    Langchain · Series B · San Francisco, CA
    Lifecycle Marketing
    Cognition · Series B · San Francisco Bay Area
    Apply for this role Refer a Friend

    You'll be redirected to the company's application page

    Get roles like this daily

    Join our Telegram channels for curated job alerts

    Talent@Web3 Talent@AI Talent@Robotics