Partner Marketing Manager, Platforms (Scaled Program)

Who we are

About Stripe

Stripe's infrastructure and APIs power hundreds of thousands of businesses — from startups to Fortune 500s — in almost every country. Among our highest-leverage relationships are platform partners: SaaS companies that embed Stripe to power payments for their own customers, reaching millions of end users through a single integration. The Partner Marketing Manager, Platforms (Scaled Programs) will help these partners grow — not one at a time, but at scale.

We're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match this description. Your skills and passion will stand out — especially if your career has taken some extraordinary twists and turns. We welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions.

About the Role

This is not a traditional co-marketing role. Where other partner marketers manage a named portfolio of 1:1 joint marketing plans, you will design, build, and operate the programs that serve the broader platform partner ecosystem — scalably, measurably, and through the CSMs and AEs who are closest to our partners.

You'll own Stripe's scaled program benefits for platforms: growth advisory workshops, market development funds (MDF), and the frameworks that connect partners to these benefits at the right moment in their journey. You'll define what "good looks like" for a platform actively growing with Stripe — and build the machinery to get hundreds of partners there.

This is an early, high-ownership role. You will shape how Stripe invests in and supports its platform partner ecosystem at scale.

What You'll Do

Design and scale partner program benefits

• Own the design, development, and continuous improvement of scaled program benefits — including growth advisory workshops and market development funds (MDF)
• Build the curriculum and content for growth advisory workshops (e.g., distribution strategies, user acquisition, product-led growth, monetization, go-to-market best practices), embedding Stripe's marketing recommendations directly into workshop content in close collaboration with PMM
• Create frameworks that allow platform partners at different tiers and stages to access program benefits in a repeatable, operationally efficient way
• Define success metrics for each program benefit and build the infrastructure to track partner engagement, workshop completion, and downstream growth outcomes

Drive platform engagement through scaled channels

• Work through CSMs and AEs — not directly with every partner — to deploy program benefits at scale; design the enablement, toolkits, and playbooks that allow field teams to identify, nominate, and deliver workshop experiences to the right partners
• Build and maintain feedback loops between field teams and the programs function so that partner needs are continuously surfaced and acted on
• Define engagement triggers: the signals (product adoption, growth stage, pipeline activity) that indicate a partner is ready for a specific benefit
• Partner with the platform audience marketer to build journeys that connect platforms to the right benefits at the right time

Manage MDF utilization and ROI

• Own the budget for scaled MDF benefits across the platform partner ecosystem — including investment criteria, allocation frameworks, utilization tracking, and reporting
• Ensure MDF is used effectively — not just claimed — by building approval workflows, partner guidance, and outcome reporting requirements
• Track and demonstrate ROI: measure the growth impact on platforms that have completed a workshop or utilized MDF, and use those learnings to sharpen program design over time

Lead cross-functional program execution

• Partner with Platform Partnerships and Platform Sales to align program benefits to commercial priorities and pipeline opportunities — ensuring the partner program is a lever for sales, not an afterthought
• Work closely with the CSM organization to design deployment mechanisms, train CSMs on workshop facilitation, and build feedback loops that keep programs relevant
• Collaborate with PMM to develop the marketing playbooks and frameworks that power workshop content, grounded in Stripe's product positioning and evidence

Listen and translate partner needs

• Build systematic ways to understand what platform partners actually need — through CSM/AE feedback, partner surveys, usage data, and workshop debrief analysis
• Synthesize partner feedback into a prioritized backlog of program improvements, new benefit ideas, and gaps to address
• Act as the internal voice of the platform partner: advocate for partner needs in conversations with PMM, Sales, and product teams

Who You Are

• Scaled program builder — You have designed and operated programs that work across many partners simultaneously, not just managed a portfolio of 1:1 co-marketing relationships; you bring meaningful B2B marketing experience, with depth in partner marketing, channel marketing, or scaled programs
• Indirect model fluent — You've built programs that deploy through field teams (CSMs, AEs, channel managers) rather than directly, and you understand the enablement and playbook work that requires
• Commercially minded — You understand how platform businesses think about user acquisition, growth economics, and marketing ROI — and you connect program benefits directly to those outcomes
• Budget and operations owner — You've managed marketing budgets, MDF programs, or channel incentive structures with measurable ROI accountability
• Data-driven — You define success metrics before launching programs, track them rigorously, and use data to improve — not just to report
• Users first — You start with what partners and their end users actually need before designing solutions, and you build systematic ways to listen
• Urgency and focus — You move fast, prioritize ruthlessly, and ship good-enough programs today rather than perfect programs next quarter
• Cross-functional influencer — You build trusted relationships with Sales, Partnerships, PMM, and Customer Success without direct authority

You Also Likely Have

• Experience in a SaaS, fintech, developer platform, or marketplace ecosystem
• Familiarity with partner portal infrastructure, MDF platforms, or channel incentive tools
• Experience designing and facilitating content-led or workshop-style partner engagement
• Comfort operating in early-stage programs where you're building the playbook as you go