Paid Social Manager

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Role Objective: Acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets.

Responsibilities:

Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goals

Hands-on campaign setup, launch, and daily optimization across paid social platforms (Meta, TikTok, X, and others)

Run ongoing A/B tests on creatives, audiences, and formats to improve performance

Analyze campaign performance and translate data into actionable insights

Collaborate closely with creative, data, brand, and product teams to deliver integrated campaigns

Stay up to date on platform algorithm changes, new ad formats, and emerging trends

Requirements:

Strong experience managing both app and web acquisition campaigns

Deep hands-on expertise across major paid social platforms (Meta Ads, TikTok Ads, X, etc.)

Ideal to have AppsFlyer experience, including deep links and deferred deep links

Strong analytical skills and experience with marketing analytics tools

Experience in crypto, fintech, or online trading platforms

Strong APAC paid social experience, including local platforms

Experience with additional platforms such as Reddit and regional APAC social networks