Hiring Manager

Best Guess

Job Description

We’re looking for a Senior graphic designer with strong marketing design skills to join our video team (part of a creative studio) to elevate our brand, social and paid ads video content. Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.

Responsibilities

Design brand and marketing assets across all digital channels: brand, social and paid

Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects

Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines.

Produce visuals and storyboards for the video team to animate and edit

Propose, test and iterating on new design formats based on performance insights

Establish and build relationship with the cross-business partners and stakeholders

Leverage AI tools to accelerate and enhance production (image, video)

Requirements

5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.

A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)

Experience designing for fast-paced marketing teams

Ability to take ambiguous briefs and turn them into clear, compelling visual solutions

Strong organisational skills and comfort juggling multiple projects with tight timelines.

A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.

Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.

Graphic Design:

Full proficiency in Figma (including components and plugins)

Clear understanding of animation and motion graphics principals

Strong storyboarding / storytelling skills (preparing boards for animation)

Strong foundation in composition, typography, and visual aesthetics

Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)

A strong point of view on brand and visual storytelling

Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality

Performance expertise:

Strong understanding of paid media algorithms and platform-specific formats

Solid understanding of performance marketing or conversion-focused design

Experience working with hook-driven storytelling frameworks

Strong visual awareness and up-to-date trend sensitivity

Good to have skills:

Animation or motion / editing experience

Illustration or iconography experience

UX/UI design experience