Recommendation Strategy Product Manager

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

Requirements

Bachelor’s degree or above; 3+ years in growth strategy / recommendation algorithm / user growth product management; payment or crypto industry experience a strong plus.

Solid understanding of recommendation algorithms; proven experience in lifecycle recommendation, tag-based ad targeting, and 1:1 personalization; technical/algorithmic background preferred.

Strong Marketing AI & incentive strategy experience, with a focus on new user conversion, 7-day transaction, and retention KPIs.

Proficient in data analysis, able to translate insights into actionable growth plans; fluent English for cross-functional global collaboration.

Data-driven, results-oriented, proactive, and accountable for business goals; thrive in a fast-paced environment.