Demand Generation Lead

About Mistral AI

Mistral AI is a cutting-edge AI company at the forefront of the generative AI revolution. Backed by top-tier investors, we build next-generation AI models and products that empower enterprises worldwide. Our mission is to make advanced AI accessible, and we’re scaling fast.

About the Role

As a Demand Generation Lead, you will own, build, and scale Mistral AI’s demand generation function. This is a high-impact role where you’ll define the strategy and implement a data-driven, multi-channel demand engine that delivers predictable revenue growth. You’ll collaborate closely with Sales, Product Marketing, and Growth teams to drive pipeline and shape how enterprises adopt AI at scale.

What You’ll Do

• Develop and implement demand generation strategies aligned with business objectives and revenue targets

• Plan, execute, and optimize multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)

• Drive top-of-funnel lead generation and implement nurturing programs to move prospects through the sales funnel

• Build and organize lead flow through website optimization (CTAs, landing pages, conversion paths)

• Manage campaign budgets and allocate resources effectively to maximize ROI

• Analyze campaign performance and use data-driven insights to optimize efforts

• Collaborate with Product Marketing to develop compelling content, offers, and messaging

• Coordinate with third-party agencies to execute content, events, and syndication programs

• Ensure consistent branding and positioning across all demand generation initiatives

• Own the demand gen tech stack: MarkOps platforms, ABM tools and marketing analytics tools.

• Stay current with the latest demand generation technologies and trends

What We’re Looking For

• Enterprise B2B SaaS Demand Gen Experience: Proven track record in demand generation for enterprise software, including ABM campaigns, email marketing, social media (including influencer marketing and growth hacking), SEO, and PPC

• Marketing Stack Expertise: Hands-on experience setting up and managing MarkOps platforms, ABM tools, marketing analytics.

• Startup DNA: Experience operating in high-growth environments, building new systems, and implementing new tools from scratch

What We Offer

France 🇫🇷

💰 Competitive salary and equity
🥕 Daily lunch vouchers (Swile, 60% covered)
🥎 Discounted gym access via Wellpass
🚴 Mobility contribution via Betterway
🧑‍⚕️ Full health insurance for you and your family
🍼 Generous parental leave policy
🌎 Visa sponsorship
🤝 Optional BetterUp coaching

UK 🇬🇧

💰 Competitive salary and equity
🚑 Health insurance
🚴 £90/month transport allowance or parking reimbursement
🥎 £90/month gym allowance
🥕 £200 monthly food allowance
👴🏻 Pension plan (5% employee / 3% employer)
🍼 Generous parental leave policy
🌎 Visa sponsorship