Paid Media Manager

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

What you'll do

• Own and scale paid acquisition across channels including Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms

• Build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not just clicks

• Develop channel strategy across search, paid social, retargeting, and experimentation budgets

• Test ad copy and creative angles tailored to technical audiences.

• Partner closely with creative, content, and product marketing to ship high-performing ad concepts and landing page iterations

• Manage campaign structure, keyword strategy, audience segmentation, and bidding to improve CAC and payback

• Own measurement and attribution, with support from ops and engineering: tracking setup, conversion quality, offline conversion imports, and incrementality testing

• Analyze performance trends and communicate results clearly through dashboards, reporting, and weekly insights

• Run structured experiments to identify new growth levers (new audiences, formats, offers, onboarding flows)

• Collaborate with sales, lifecycle, and data teams to improve lead quality and conversion rates downstream

• Stay current on platform changes, AI-driven campaign formats, and new opportunities in the paid media ecosystem

You may be a fit if

We are actively hiring for both senior and junior roles.

• Proven ability to manage meaningful monthly budgets and scale spend efficiently while maintaining performance

• Deep expertise in Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform

• Strong understanding of funnel metrics: CAC, LTV, payback period, and conversion rates

• Experience with analytics and attribution tools.

• Highly analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling

• Ability to move fast, test often, and iterate based on data and user insight

• Comfortable working cross-functionally in a high-ownership, fast-paced environment

• Experience in B2B paid media.

• Willingness to go above and beyond—this isn’t a strict 9–5 role, and while we respect work-life balance, the right person is energized by the occasional late-night project or weekend ping if it means a big opportunity for the business.