Product Marketing Manager

About us Aave Labs builds innovative products leveraging blockchain technologies. Aave Labs' suite includes the Aave app, unleashing the Aave Protocol and its native stablecoin GHO, and Family, a design-first mobile crypto wallet. Our vision is to build a people-powered internet that benefits all. Our culture Having cultivated a thriving, collaborative culture, our team is kind, welcoming and passionate about what we are building. We celebrate differences and seek to develop and retain the most talented people from a diverse candidate pool from all over the world. No matter where you are based, no ghost will be left behind and we appreciate every moment we get to work and have fun together. About the role: Reporting directly to the VP of Marketing, you’ll play a key role in defining how our product connects with users - from positioning and messaging to go-to-market strategy and user adoption. You’ll collaborate closely with Marketing, Product, and Design teams to craft compelling narratives, ensure impactful launches, and help shape the direction of our consumer strategy. This is a highly strategic and hands-on role for someone who excels in fast-moving, cross-functional teams and enjoys balancing big-picture thinking with detailed execution. This is a unique opportunity to join Aave Labs on its mission to reshape the financial landscape and help define how millions experience the future of finance.

How you can make an impact:

Own the end-to-end development and execution of go-to-market plans for new features and offerings. Partner with leadership and stakeholders to ensure effective launches that drive awareness, engagement, and adoption

Act as the voice of the market within the team. Lead efforts in market intelligence, segmentation, and ideal customer profiling to inform product decisions and ensure our positioning is strong and differentiated

Develop clear, resonant messaging frameworks that articulate the product’s value proposition across audiences. Lead message testing and refinement to ensure clarity and impact

Deeply understand customer needs through qualitative and quantitative insights. Translate these into actionable personas, user journeys, and recommendations that influence both product development and marketing execution

Create core product marketing assets - landing pages, in-app comms, lifecycle emails, FAQs - working with designers and copywriters to bring ideas to life

Measure and report on the impact of product marketing initiatives, always optimising for results

Let's connect if you have:

7+ years of experience in product marketing, ideally in fintech, payments, or high-growth consumer tech

A proven track record of launching and scaling products in fast-moving, customer-focused environments

Excellent written and verbal communication skills - you simplify the complex and know how to tell a great story

Deep user empathy and the ability to turn insights into action

Experience with paid media for relevant audience

Strong analytical skills - comfortable interpreting data to inform strategy and measure success

A collaborative approach and the ability to work cross-functionally with multiple teams

Adaptability - you thrive in ambiguity and love solving new problems at speed

Nice to haves:

Experience working on global products and diverse markets

Knowledge of modern payment systems, wallets, DeFi protocols or digital finance tools